Marketing Research Paper Example | Topics and Well Written Essays - 500 words - 5

Promoting - Research Paper Example uyer, in light of the fact that the vender is denied a chance to appreciate the their rewards for all the hard work and thoughts while the customer is deluded into buying items they didn't mean to buy, thinking they were the first ones. Try not to hurt: this implies keeping away from presentation of fake items that can make misfortune organizations that have put their assets in creating their boss quality items and went through years on end building up their brands. Cultivate trust in showcasing framework: creation of knock-off items conflicts with the standard of encouraging trust with the contenders since it is done in dishonesty and it is likewise illegal. This additionally invalidates trust since it involves undertaking of beguiling item configuration, valuing, conveyance and correspondence (Kotler and Keller, 2009). Grasp moral qualities: creation of fake items conflicts with working of connections and upgrading customer certainty, straightforwardness, and regard since they are compelled to bought products they didn't mean to buy. The hole model of administration quality is a consumer loyalty structure that tends to five significant holes that associations experience when attempting to meet their client prerequisites, while administration quality tends to whatever makes nature of administrations engaging the clients. I as of late experienced authoritative relationship promoting when I visited a café to buy quick nourishments. The café orderly treated me so heartily that I felt that I should adhere to that specific eatery at whatever point I expected to buy quick nourishments. This included utilization of affable language, elevated requirements of providing food behaviors and other treatment that caused me to feel like I am a commendable or a profoundly esteemed client (Kotler and Keller,

The Adventures Of Huckleberry Finn By Mark Twain - 1103 Words

Dmitri Van Duine Jr English Mr. Nelson November 27th The Adventures of Huckleberry Finn: Huck Finn and Tom Sawyer The Adventures of Huckleberry Finn, Written by Mark Twain filled his stories with many examples of satire as to convey a message while also writing an interesting story. The Adventures of Huckleberry Finn revolves around the adventures of a young boy called Huckleberry Finn, who is about thirteen years old. Tom Sawyer is Huck’s best friend and around the same age as Huck. He is only there in the first few chapters and the last few chapters of the story. There are similarities between the two characters but there are also many differences between the two characters. Mark Twain, to convey his message about society, used the contrast between Huckleberry Finn and Tom Sawyer to show contrast between society and the outside of society. Tom Sawyer is part of the story to highlight particular qualities of Huckleberry Finn. Huckleberry Finn is a run of the mill backcountry uneducated southern boy. His father is a sot who is not in his life for months on end as he is tends to live in an d out of the jails, drinking his way back in. Huckleberry Finn himself is also disheveled and often left homeless. The Widow Douglas makes an attempt to â€Å"educate† Huckleberry Finn by giving him some of the education that he never received from his father, but he resists, choosing to continue to live as he was before she intervened, partly due to his father’s intervention. He never took itShow MoreRelatedThe Adventures of Huckleberry Finn by Mark Twain830 Words   |  3 PagesThe Adventures of Huckleberry Finn by Mark Twain is â€Å"A Great American Novel†, because of its complexity and richness. Twain writes dialogue that brings his characters to life. He creates characters with unique voice and helps the reader connect to the book. Anyone who reads it is forced to develop feelings for each character. Even though there is a great amount of controversy over the use of some choices, such as the â€Å"n word†, it makes the book more realistic. In the beginning of the novel Huck,Read MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 PagesZambrano Mrs. Patmor AP Lit-Period 5 28 September 2016 Adventures of Huckleberry Finn 1835 Mark Twain embodies realism in almost every aspect of his writing not excluding The Adventures of Huckleberry Finn, which in he portrays such a lifelike setting that it almost gives you this sense of reality through the point of view of a young man that has an urge for freedom yet struggles to conform to society s norms due to his adolescence. Twain s ability to unmask the true identities of the charactersRead MoreThe Adventures Of Huckleberry Finn By Mark Twain931 Words   |  4 PagesWolski Mrs. Goska English 2H Period 3 22 October 2014 The Adventures of Huckleberry Finn Mob mentality is the way an individual’s decisions become influenced by the often unprincipled actions of a crowd. Mark Twain penned The Adventures of Huckleberry Finn. Twain grew up in America’s southern states during the early 1800’s, a time in which moral confusion erupted within the minds of humans. The Adventures of Huckleberry Finn s protagonist is a young boy named Huck who freely travels alongRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1375 Words   |  6 Pagesmention the years spent growing and maturing physically. Teenagers are stuck in an inbetween state where they must learn who they want to become and what they want to be when they grow older. The same is true for Huckleberry Finn, from the book â€Å"The Adventures of Huckleberry Finn† by Mark Twain. This is a book that was written in a time of great confusion over moral codes and standards. It was a world split in half by two different worlds of people; those who opposed, a nd those who promoted slavery.Read MoreThe Adventures Of Huckleberry Finn By Mark Twain2083 Words   |  9 PagesSatire in Huckleberry Finn In the novel â€Å"The Adventures of Huckleberry Finn† by Mark Twain, we are told a story about a young boy and his slave companion’s journey down the Mississippi River and all of their encounters with other characters. Twain constructed a beautiful narrative on how young Huck Finn, the protagonist in the story, learns about the world and from other adult characters, how he is shaped into his own person. At the time this book was made however, this novel provided serious socialRead MoreMark Twain and The Adventures of Huckleberry Finn1575 Words   |  6 Pages Mark Twain and The Adventures of Huckleberry Finn Controversy Mark Twain, born Samuel Langhorne Clemens, is a highly recognizable figure in American literature. Born in Florida, Missouri Mark Twain and his family moved to Hannibal, Missouri where Twain discovered and fell in love with the mighty Mississippi River. The river and his life in Hannibal became his inspiration and guiding light in most of his writing. Although Twain loved the river and did a great deal of traveling, he eventuallyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1005 Words   |  5 Pages In the Adventures of Huckleberry Finn written by Mark Twain in the 19th century is about a young boy named Huck Finn and Jim, a runaway slave who go on an adventure. The two travel on a raft along the Mississippi river creating a bond and making memories. Mark Twain presents Huckleberry Finn as a dynamic character who at first views Jim as property and eventually considers Jim as a friend, showing a change in maturity. In the beginning of the book, Huck Finn clearly sees Jim as nothing more thanRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1335 Words   |  6 Pagesyear The Adventures of Huckleberry Finn is placed in the top ten banned books in America. People find the novel to be oppressing and racially insensitive due to its frequent use of the n-word and the portrayal of blacks as a Sambo caricature. However, this goes against Mark Twain’s intent of bringing awareness to the racism in America. The Adventures of Huckleberry Finn by Mark Twain is classified under the genre of satire and is narrated by a fictional character named Huckleberry Finn. The novelRead MoreThe Adventures Of Huckleberry Finn By Mark Twain810 Words   |  4 PagesBefore Mark Twain started to write two of his most famous novels, The Adventures of Tom Sawyer and Adventures of Huckleberry Finn, Mark was known to use his characters to display his own thoughts and opinions. â€Å"This device allowed him to s ay just about anything he wanted, provided he could convincingly claim he was simply reporting what others had said.† (Twain, 1283). Mark Twain used this process to be a foundation of his lectures, by manipulating his popularly with his readers. During the storyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1773 Words   |  8 PagesKnowing about Mark Twain’s work, personal life and family it is clear he is a champion of racial equality. During the most racial times of America he wrote The Adventures of Huckleberry Finn a book setting in a 1830s southern American society. Twains delivers the story with all the traditions and customs of an American society. Twain tries to show the wrongness in society, focusing racism and equality. By doing this Mark Twain and his work was both alleged to be racist. The irony is most of the reading

Pornography And Its Effect On Society - 926 Words

In a world populated by people who are driven by sexual desire, pornography is inevitable. Throughout history, erotic work has progressed alongside society, and has climaxed, it seems, in the information age with almost unlimited access to any manner of pornographical work on the internet. In most forms, Pornography is legal within the United States, and is widely used despite its taboo nature. While statistics differ, it is likely that a majority of Americans have used pornography, and the industry is undoubtedly enormous. Despite it s ubiquity in American culture and the ease at which it can be obtained, the ethicalness of pornography is still widely debated. And, while it seems impossible, some even call for the censorship or criminalization of porn. In this essay, I argue that pornography is a harmful to the identity of both user and the person who is objectified. The arguments primarily use deontological and teleological assumptions which are influenced by, but not circum scribed to, Christian ethics. All People have the legal right to portray themselves to others in any way they choose because of this, Pornography will never be eradicated from society, but the actions associated with Pornography are unethical and damaging. Since pornography reduces participants to sexual objects, in order for others to act upon, it is an unethical practice which all should avoid. The Nature of Pornography The debate over pornography begins in its definition. WhatShow MoreRelatedPornography And Its Effects On Society1074 Words   |  5 PagesPornography and Its Effects What is pornography? Porn or porno is any visual, audial or printed material, created with the sole purpose of bringing arousal or sexual excitement to audiences. Internet driven pornography is most common form of porn, as it provides free unregulated and unrestricted access to different forms of pornographic materials. It makes porn readily available for viewing at any place, ranging from homes to offices, and at any time. The regular consumption of porn by a maleRead MorePornography And Its Effect On Society1785 Words   |  8 PagesPornography is a booming industry which is at its highest peak. With so many ways to access Porn, it is no wonder how common it is to hear the terms associated with porn. Porn has changed the perception of sex in an ample amount of ways. Some would consider porn to be prostitution, the only difference is that it is filmed and it is legal. Porn is not something that should be lightly tossed around in the conversation if there is no maturity involved. It is sickening to know that young kid can seeRead MoreThe Effects Of Pornography On The Individual And Society1639 Words   |  7 PagesThe Naturalist believes that individuals who are unable to control their sexual urges commit most sexual crimes. Pornography is beneficial to the individual and the society. It promotes sex education and reduces sexual crimes. The naturalist believe the Jehovanist are fact dominating. Ther e are various stem originating from naturalism and some of which includes Secularization, this is when the jehovanist loose their spiritual and social confidence not knowing that sex has no basis. MaterializationRead MorePornography And Its Effects On The Status Of Society2206 Words   |  9 PagesThe term pornography refers to any written, visual, or spoken material containing the explicit description or display of sexual organs or activity, intended to stimulate erotic rather than aesthetic or emotional feelings. Pornography is a way of creating a bedroom fantasy to groups of people. They can help or harm a relationship that you have with your significant other. Many times porn is a stress reliever to some people. People find porn as a way to enhance their sexual experiences. But in findingRead MoreThe Effects Of Pornography On Society, An Up And Coming Monster Slowly Awakening From Its Deep Slumber1471 Words   |  6 PagesHolle Dietzman Ms. Maggert Honours English III 09 December 2016 The Effects of Pornography There is a new threat to society, an up and coming monster slowly awakening from its deep slumber. Pornography is this monster and it is a problem. Pornography has been around since the mid-1600’s, during the 1970’s the industry was revolutionized by the beginning of the internet and the changes in social mores, allowing them to create more uncommon and risque media. Since that time though it has only grownRead MoreEssay on Pornography1735 Words   |  7 PagesPornography Pornography is ripping apart our society. Although Christians are sometimes discus tied with the impact and apathetic about the need to control this menace. Pornography is a year business with close ties to organized crime. Pornography involves books, magazines, videos, and devices and has moved from the society into the mainstream through the renting of video cassettes, sales Of so-called soft-porn magazines, and the airing of sexually explicit movies on Cable television. Read MoreThe Negative Impact of Pornography on Society Essay924 Words   |  4 Pages Pornography is tearing apart the very fabric of our society. Yet Christians are often ignorant of its impact and apathetic about the need to control this menace. Pornography is an $8 billion a year business with close ties to organized crime.The wages of sin are enormous when pornography is involved. Purveyors of pornography reap enormous profits through sales in so-called adult bookstores and viewing of films and live acts at theaters. Pornography involves books, magazines,Read MoreThe Effects of Pornography1558 Words   |  7 Pages The Negative Effects of Pornography on Society The opinion of most people today is that pornography is harmless and that there are no real harmful effects that result from it. The truth is, we all can be affected by pornography, and the sexual messages our society is exposed to. Pornography and the messages it conveys have a direct effect in shaping attitudes and encouraging behavior that can harm, not only individuals who view it but also their families as well. Pornography is often viewedRead MorePornography Addiction Essay1272 Words   |  6 Pagesincrease in the acceptance of pornography than in the last 25 years. Neither has the world ever been in a place where sexually explicit material is so accessible to everyone, in the privacy of their own homes, due to the internet. Because of the growth of the social acceptance and universal accessibility of pornography, the effects have been widespread and damaging. Pornography has significant effects on the viewer, their brain and their real life relationships; it has effects on the people making theRead MoreEssay about The Harmful Effects of Pornography 1626 Words   |  7 Pages Whether pornography is an excuse to make acts of violence public? A big number of famous scholars, no matter men or women, have given their opinions. Each of them has their own view, but we can sort them into two groups, which are against to serious censorship and willing to convict and uproot pornography. Because of pornography, women’s status can never be equal to men’s. Recently, a revolution about the perception of moral values comes out in the world, which refers to how deep the changes of

Revenge By William Shakespeare s Hamlet - 1625 Words

Revenge can be defined as â€Å"the act of retaliating for wrongs received†. William Shakespeare s â€Å"Hamlet† is considered one of his greatest plays and the plot is centered on revenge. Euripides Medea also shares a theme of revenge. While both central characters have been betrayed, resulting in their impending revenge, there is more than one theme of revenge in Hamlet, and there are differences in the ways all decide to handle their betrayals and the outcomes of their actions. In â€Å"Hamlet,† he is betrayed by the King of Denmark, his uncle Claudius, who killed his father, the previous King, so he could rule the kingdom and marry the Queen, Hamlet’s mother. Hamlet feels extreme betrayal by his mother as well, who chose to marry Claudius a mere two months after the death of his father. When trying to avenge his father by killing Claudius, Hamlet inadvertently mortally wounds Polonius, the father of his friend Laertes and his girlfriend Ophelia. This act forces Laertes to obtain revenge for his father’s death by killing Hamlet. Hamlet’s father killed the King of Norway during combat. The Prince of Norway, Fortinbras, thus wanted revenge on the entire country of Denmark. In Medea, the betrayal by her husband is to take another woman in marriage. Although she used her magical powers to ensure Jason secured the Golden Fleece; fled her country and Slecka #2 family to live with Jason in Iolcus; killed her brother and dumped him overboard forcing their pursuers to slow down andShow MoreRelatedWilliam Shakespeare s Hamlet s Revenge1725 Words   |  7 Pages Thesis: Shakespeare s portrayal of Hamlet s revenge is not a worthy journey because he never finds his self worth, distracted between what will exemplify his purpose, and what will make him a failure in the memory of Denmark. Three quotes with analysis explaining thesis: Act 1 Scene 5 Ghost: â€Å" But know, thou noble youth, Hamlet: â€Å"Oh My Prophetic Soul! My uncle?† The serpent that did sting thy father’s life Now wears his crown.† The beginning of the â€Å"call to adventure -JRead MoreWilliam Shakespeare s Hamlet - Hamlet s Revenge1742 Words   |  7 PagesHamlet’s Vengeance Hamlet is one of the greatest literary works that has the innate ability to transcend time with the study of the human condition. William Shakespeare investigates themes of revenge, morality, sex, and familial complexities that entangle us all at one point and time. Shakespeare story of Hamlet gives us one of our first tragic heroes in modern literary history. In his quest for revenge for his father’s death we also see the systematic decline and lapses into madness that willRead MoreRevenge By William Shakespeare s Hamlet982 Words   |  4 PagesRevenge has caused the downfall of many a person. Its consuming nature causes one to act recklessly through anger rather than reason. Revenge is an emotion easily rationalized; one turn deserves another. However, this is a very dangerous theory to live by. Throughout Hamlet, revenge is a dominant theme. Fortinbras, Laertes, and Hamlet all seek to avenge the deaths of their fathers. But in so doing, all three rely more on emotion than thought, and take a very big gamble, a gamble which eventuallyRead MoreRevenge By William Shakespeare s Hamlet882 Words   |  4 PagesIn Shakespeare’s Hamlet, it is very evident that hatred and a thirst for revenge can turn people into something that they are not. Many characters throughout this story exemplify this, but the main two are Hamlet and Laertes. This theme of revenge is established throughout the whole play and it acts as a vital character. Revenge is seen as a cause for many outcomes. Hamlet pursues revenge on Claudius to avenge his father s death. Gertrude is targeted by Hamlet for wedding Claudius too quickly afterRead MoreRevenge By William Shakespeare s Hamlet914 Words   |  4 PagesRevenge = Happiness Can revenge really bring happiness? Harming and getting back at someone for upsetting you or â€Å"doing you wrong†. It’s the ultimate win, right? Wrong. Revenge is an irrepressible craving that devours the mind and creates a never ending cycle of pain and grief. â€Å"But isn’t it said that revenge is sweet?† says nearly every person in modern day society. Wrong again. We’re obsessed with the belief that revenge is what solves the issue, when in reality; it’s only ridding you of yourRead MoreWilliam Shakespeare s Hamlet - Longing For Revenge1304 Words   |  6 PagesLonging for Revenge William Shakespeare was born in England in April of 1564 and was an English poet and playwright . Shakespeare is universally known as the greatest writer in the English language. Shakespeare frequently produced tragedies that are continuously acted out today, along with many plays and sonnets.. Although Shakespeare is seen today as a great writer who changed the world, his reputation did not rise to these heights until around the 19th century. In all of Shakespeare’s astoundingRead MoreWilliam Shakespeare s Hamlet As A Revenge Tragedy1777 Words   |  8 PagesWilliam Shakespeare’s play Hamlet was written as a revenge tragedy. This play was written by Shakespeare between 1599 and 1602; no one is exactly certain about the date Hamlet was written (Hunt 2). The protagonist of this play is a prince named Hamlet; he is a prince of Denmark. Hamlet’s father was killed by his uncle Claudius, who became king afterwards. Not only did Claudius become king of Denmark, he took Hamlet’s mother, Gertrude, as his wife. This play is the longest of all Shakespeare’s playsRead MoreRevenge By William Shakespeare s Hamlet, And Sophocles Antigone2105 Words   |  9 PagesIntroduction Revenge has always been an exciting theme to incorporate into any literary work. This revenge adds conflict, action, and contrast to any story. There have been hundreds of thousands of stories and tales which cause readers to experience similar feeling to that of the main characters. With revenge, the reader may side with the main character whether or not the main character is morally right or wrong. By human nature, people around the globe have always been trying their hardest to comeRead MoreWilliam Shakespeare s Hamlet Essay902 Words   |  4 PagesTo be, or not to be; that s the question† (Act III, Scene 1, P.1127) is of the most widely circulated lines. As we all know, it is also the most important part of the drama, â€Å"Hamlet†, which is one of the most famous tragedy in the literature written by William Shakespeare between from 1599 to1602. The drama was written at the age of Renaissance that reflects the reality of the British society in sixteenth century to early seventeenth century. During that period, Britain was in the era of reverseRead MoreEssay on Vengeance in Shakespeares Hamlet - The Theme of Revenge1162 Words   |  5 PagesThe Theme of Revenge in Hamlet    In Shakespeares tragedy,  Hamlet, the thoughts of revenge are introduced early in the play. At the end of the first act, Hamlet meets the ghost of his deceased father. He is brought to see him by Horatio and Marcellus, who saw the ghost yesternight (Shakespeare 1.2.190). During this exchange of words between the Ghost and Hamlet, the Ghost tells Hamlet, [s]o art thou to revenge, when thou shalt hear. (Shakespeare 1.5.5). He is telling Hamlet to listen closely

Honda Case free essay sample

1. Does adapting the promotion of its motors vehicles to suit each country’s culture make sense for Honda? No, adapting the promotion of Honda’s motor vehicle to suit every culture does not make sense. The adaption of different promotions for each country will be useful for improving the sales of the motor vehicles of Honda. The company spend just a little time and money in the promotion which is not good and effective. Every country is different and has a specific culture, different values and believes. All consumers have various tastes and preferences of promotion method. If promotion are specially designed for one county’s consumers, not only the consumers will be more willing to buy the products but also the image of Honda will be improved. Thus, Honda should responding to that culture difference and promote the vehicle in a convenient matching and adequate way for every country and its culture. 2. It is wise for Hondas to market its products the same way in every country? It is not a good idea for Honda to adopt uniform marketing practices in all countries in Europe. There are some worlds brands that are marketed the same way through the worlds like some examples as Coca Cola and Mc Donald’s. Some people argue that we have a total globalization of markets and the world is becoming a small place. So people all over the world have very similar needs. Personally, I do not agree on that because a company should include the cultural differences into the promotion. It is not only changing the name, package or the color of a product – a company should get a real deep understanding of the different preferences of their customers. So it is not wise for Honda to promote the product in a same way. Some countries have a law-context culture, others has a high-context ones. It differs from every country and culture to another one. To do successful advertising and promotion you need to know who your customer is and what the specific culture of these persons is. You need to get a deeper insight of the target group to promote the products effectively and to respond successful to them. The existing promotion campaigns of Honda in UK, Italy, Germany and France are common including the use of Internet and customer’s word of mouth marketing. Honda spends less for promotion as they believes that the participation in Formula One racing is already enough for the promotion point. The website made by Honda like the Jazz model provided a lot of details information about the car. For the countries with a low context culture like Germany, it will be more successful to promote the product simply providing more information. In some instances, promotional strategies designed for France/Italy, Germany, or the United Kingdom likely will be appropriate for other countries (i. e. a promotional strategy designed for Germany likely would be effective in Scandinavian countries). However, this does not imply that environmental concerns should be ignored in other marketing regions in Europe. For other countries with a high context culture this advertising bases with lots of information is not useful! All people are culturally conditioned, and culture affects how people in different countries respond to promotional messages and advertising. Therefore, cultural similarities and dissimilarities across countries provide bases for the development of promotion strategies. 3. Is pricing its vehicle similar to the competition a good strategy for Honda? It is clearly to see, that Honda is a qualitative lower manufacture e. g. than Peugeot, VW or Audi. Therefore, pricing in the same way like the other more qualitative higher manufacturers (of course only in the mind-set of the customers), is not really a clever strategy. The customers, especially those who think that Honda has a lower quality than others, can get the feeling of a not trustful pricing strategy from Honda. People think that spending the money for a Peugeot or BMW vehicle is justified because of the vehicles brand image, but the same price for a less significant car from Honda is not warrantable. Honda’s Jazz (13,800 â‚ ¬) costs nearly the same like the Peugeot’s 307 (13,250 â‚ ¬), but the Peugeot’s ones it the most sold car in the European in 2007 with 437,505 no. of cars! This it related to the brand image. Honda has a low brand image and a low breadth of product for the customers in Europe like Daewoo and Hyundai. Peugeot for example has a brand image like Audi or Volvo, so the target group think that the â€Å"high price† is reasonable for the Peugeot’s 307 (but not for the Jazz). Honda should work on their brand image and if the image provides a qualitative bases for a similar pricing strategy than the prices could be nearly the same like the competition. 4. Should Honda change its product mix from country to country? Yes, Honda should definitely change the product mix a bit from every country to country due to the cultural differences. The different cultures includes different needs and wants from customers and an unequal image of a product. Therefore, some changes of the vehicles or extras included into the product in those different markets could help to increase the sales. Also the promotion has to be considered. The customers have different approaches and the advertising strategy should fit to the different product mix. In relation to the issue of changing product mix from country-to-country in the European market, one must realize that Honda already does that with 2 specially models for the United Kingdom, 16 models in Germany, 11 models in Italy, and 9 models in France. But not only having different models in each country is enough, the advertising for those special low or high context cultures must fit the products specifications to be successful. 5. Is distributing its motor vehicle together with its motorcycles a good strategy for Honda? The image of Honda’s vehicle and motorcycles is nearly the same. But I guess to gain more market share and beat the other vehicle competitors with a better brand image for the customers, Honda should separating its distribution from the motorcycles. The brand Honda cannot stand for a qualitative vehicle brand when the motorcycles will be also promote at the same dealer and â€Å"steal the show† from the cars. 6. Is the European market too competitive for Honda? The European market is definitive full of competitors for Honda, with a really good brand image and product range that fit’s to the advertising campaigns. But Honda could increase their sales still! They should do more promotion which fits to the culture and customers and then use the possible entry wedges in the European market e. g. use their top ranked car with the less CO2 emissions in Germany. According to the case materials, the European perception of Honda automobiles is that the vehicles are low cost, less quality and environmentally unfriendly (in fact they are not). The Honda Insight is an excellent opportunity for the company to promote its cars in Europe and change their image to get more market share and gain more profit. People in Europe and especially in Germany like environmental friendly and full-efficient cars with a low CO2 emissions. The sales in Europe are constantly decreasing from 1996 till 2002, in total from 203,276 to 169,922. But especially in Germany Honda’s sales unit by country are constantly increasing form 1994 (53,687) to 2003 (81,858). The company needed a strategy focus on the specifications of the successful Honda Insight model for the German and European market. As the case materials point out, environmental protection is a primary concern in Germany. Thus, marketing in Germany should emphasize the environmental qualities of Honda automobiles. The Honda Insight with the lowest CO2 emissions (80 CO2 g/km), gasoline type has the best environmental specifications rather than Peugeot, Toyota, Renault or Audi ones. This car seems to be perfectly for the German market due to the demand of this target audience. Also another model seems to be perfect for the whole European market: the Civic Hybrid car, which is launched in 2003 by Honda. This vehicle is a gasoline-electric power and fuel-efficient car with a low CO2 emission. As the price for gasoline is constantly increasing, customers are searching for other opportunities to spend their money and save the environment. Honda should promote this one also in Europe and focus the advertising on the battery pack of this car, because it do not recharged by the driver, it recharges itself by running! This is a big competitive advantage and should by an â€Å"eye-catcher†! Adapting promotional strategies to the cultural preferences in different parts of Europe is appropriate for Honda in Europe. The company must promote the two products by emphasizing those environmental friendly characteristics of the products.

Banking In Oman Bank Muskat Essay Sample free essay sample

The Omani banking sector chiefly the merchandise of a November 1974 banking regulation set by the Central Bank of Oman ( CBO ) enforced by April 1974. The jurisprudence besides helped the entry of foreign – owned Bankss and to let growing in the figure of local Bankss in the Sultanate. As of September 1992 there were 20 – one commercial Bankss in comparing with three registered Bankss in 1972. In add-on there were three expert development Bankss: the Oman Development Bank ( 1977 ) the Oman Housing Bank ( 1977 ) and the Oman Bank for Agriculture and Fisheries ( 1981 ) . However the Omani ba-nk market is the smallest in the GCC. Of the 20 –one commercial Bankss eleven are foreign owned and covering chiefly on funding trade. Ten are local Bankss working a really active market. Because of competition the authorities suggested to merges to beef up them. The given is that five or six local Bankss will look as the nucleus with those confronting fiscal job commanding dea ling or unifying with more profitable establishment. We will write a custom essay sample on Banking In Oman: Bank Muskat Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A similar method may use to foreign Bankss of which merely five or six would go on to execute of import concern. The CBO took over the Oman Currency Board which was set up in 1972 to publish currency command authorities histories and carry through banking dealing with commercial Bankss and international organisation. The board’s occupation includes taking attention of the authorities s uneven assets. The CBO is authorized to give loans to the authorities to cover short term deficits in currency incomes to purchase authorities exchequer notes and warrants with long term adulthoods ten old ages to give loans to commercial Bankss and to purchase sell price reduction and rediscount commercial paper. In 1991 the banking order was changed to assist let the CBO to call off the licence or collar the motion of Bankss under its control leting the CBO to shut reappraisal control a bank straight. BANK MUSCATBank Muscat is the taking fiscal services supplier in Oman with assets deserving over USD 18 billion. holding strong presence in Corporate Banking. Retail Banking. Investing Banking. Treasury. Private Banking and Asset Management. The Bank has the largest web of 126 subdivisions and 362 Automated Teller Machines ( ATM ) . 112 Cash Dispensing Machines ( CDM ) and 4500 Point of Sale ( POS ) terminuss. Bank Muscat’s international operations consist of a subdivision each in Riyadh ( KSA ) and Kuwait. a Representative Office in Dubai ( UAE ) and strategic bets of 49 % in BMI Bank in Bahrain and 43 % in Mangal Kershav Holdings in India. besides Silk bank Limited in Pakistan. Bank Muscat holds the rare differentiation of being voted the ( Best Bank in Oman ) by The Banker. Global Finance and Euromoney. Bank Muscat is besides the victor of the esteemed Hewitt acknowledgment as the Middle East’s Best Employer. and was awarded ( The Strongest Bank in Oman ) at the Asiatic Banker Leadership Achievement Awards 2010. BankMuscat holds the rare differentiation of being voted the ‘Best Bank in Oman’ for seven old ages by The Banker. FT London ; nine old ages in a row by Global Finance and Euromoney. BankMuscat is the receiver of the esteemed Hewitt acknowledgment as the Middle East’s Best Employer 2009. The Bank was declared an Investor in People ( IiP ) administration in January 2007. going the first banking administration in the MENA part to be awarded the esteemed planetary acknowledgment. In 2004. BankMuscat became the first bank in the Middle East to be wholly ISO 9000:2000 certified BankMuscat’s fiscal statements are prepare d in conformity with International Financial Reporting Standards and these evaluations are the highest assigned to any Omani bank. | L / Term | S / Term | Financial Strength/Outlook | Moody’s Investor’s Service | A1| Prime-1| C-/Stable| Fitch Rating| A-| F2| Stable|Capital Intelligence| A| A1| A-/Stable|Standard and Poor’s | A-| A2| Stable| Board of Directors 568 41237 Board of Directors 1 ) Sheikh Khalid bin Mustahail Al MashaniChairman2 ) Sulaiman bin Mohammed bin Hamed Al YahyaiVice Chairman3 ) Brigadier General Nasser bin Mohamed Al HarthyDirector4 ) Hamoud bin Ibrahim Soomar Al ZadjaliDirector5 ) K. K. Abdul RazakDirector6 ) Salim bin Taman Musallam Al MashaniDirector7 ) Abdul Salam bin Mohamed Al MurshidiDirector8 ) Sheikh Said bin Mohamed Al HarthyDirector Consumer BankingBank Muscat offers a full scope of retail and single banking merchandises and services through its web of subdivisions all around Oman. A thorough realizing of client demands has assisted Bank Muscat to successfuly germinate flexible and customized merchandises to run into them. Histories and DepositAt Bank Muscat we provide you a big system of sedimentation merchandises to assist you maintain money and acquire good returns. Choose from options runing from attractive gifts or involvement. Savingss Account: With Al Mazyona Scheme Al Mazyona Saving Scheme is Bank Muscat’s flagship consumer banking merchandise. and has controlled the nest eggs scheme sphere for about 20 old ages. The strategy has created an feeling. expanded its range and come to offer high-value hard currency awards throughout the twelvemonth. Interest Bearing Saving Account While opening an Interest Bearing Salvaging Account at Bank Muscat. you can acquire much more than merely the regular involvement. When you get involvement. you have the autonomy to utilize the history for your day-to-day banking minutess through our assorted electronic channels and all switch Oman and Visa Electron ATMs across the Earth. Al Mazyona Children’s Account When you have an Al Mazyona Account with the basic sedimentation merely Rial 50. the usefulness accruing to your kid include involvement free instruction loan for higher surveies ; assured schooling with Rial 100 per month till the age of 18 in the event of inadvertent decease of income gaining parent. free Super Card with fantastic offers and price reduction twofold opportunity to win al Mazyona gifts ; opportunity to fall in monthly children’s draw ; and electronic hard currency sedimentation installation. Al Mazyona Salary Plus Account This history gives you and your work spouses a host of benefits that are a new pattern in itself including ; no minimal balance required. on monthly services charges. attractive offers on one-year recognition card subscription. Hayatuna Family Protection at a particular monetary value. free SMS is received on your Mobile phone when your wage is credited to your history. international debits card. free involvement banking installation. free public-service corporation measure payment. †¦ . . etc. Salvaging Account with Double-your-Salary SchemeThe bank offers a ‘Double-You-Salary’ strategy wherein clients get the opportunity to win a gift equivalent to their salary. Current HistoryAs a Current Account holder at Bank Muscat you enjoy limitless easiness and comfort. Buy opening the history. you get a debit card that gives you 24 hours ATM entree at all Bank Muscat ATMs. Switch Oman and Visa Electron ATMs across the Earth ; overdraft installation ; and a cheque book. For a minimal recognition balance. of Rial 200 you can bask a host of alone privileges. Fixed Deposit Account If you are a short /medium /long term investor and desire your money to work harder than you do. Bank Muscat Fixed Deposits are made merely for you. You can open a Fixed Deposits with a minimal sum of Rial 1000 for a period runing from 1 month to 3 old ages. Recuring Deposit Account Open a Recuring Deposit Account with Bank Muscat and get down doing programs for your hereafter from today. Salvage your money. with little sum every month and see your nest eggs grow twelvemonth after twelvemonth. Choose the sum which you can salvage every month or take the mark sum that you are taking at. LOANS AND MORTGAGES To provide the fiscal demand of our clients Bank Muscat offers a broad scope of land merchandises. 1. BAITUNA HOME FINANCE2. EDUCATIONAL Loan3. Consumer AND PERSONAL LOANS4. OVERDRAFT FACILITY5. SAYYARATI CAR LoanInsuranceA scope of confidence merchandises from Bank Muscat aid you provide security for yourself. your household and your properties. 1. HAYATUNA FAMILY PROTECTON2. HAYATUNA MEDICAL CARE PLAN3. HAYATUNA HOME CONTENTS INSURANCE4. Motor InsuranceCARD SERVICEWhether you demand a debit. recognition or prepaid card for personal or concern –related usage. in order to do payment at assorted shops authorities offices. . Bank Muscat has the card to run into your want handily firmly. 1. DEBIT CARDOS Debit Card facilitate direct entree to your history and easy to retreating hard currency at anytime and anyplace. 1-BANK MUSCAT VISA ELECTRON DEDIT CARD 2-BANK MUSCAT VISA PLATINUM DEDIT CARD 2. CREDIT CARDS Recognition Card games are safer and easier than transporting hard currency. They can be used to purchase goods services all over the universe at different merchandiser mercantile establishments every bit good as through mail. telephone order and even on the Internet. 1-BANK VISA CLASSIC CREDIT CARD 2-BANK MUSCAT VISA CLASSIC CREDIT CARD WITH PICTURE3-BANK MUSCAT MINISTRY OF EDUCATION VISA CLASSIC CREIT CARD 4-BANK MUSCAT GOLD CREDIT CARD 5-BANK MASTER CARD PLATINUM CREDIT CARD 6-BANK MUSCAT VISA INFINITE CREDIT 7-ZEINAH CAEDIT CARD 3. PREPAID CARDS 1BANK MUSCAT MY MONEY PREPAID CARD 2MUSCAT E-PAYMENT PREPAID CARD 4. E-PURSE 1BANK MUSCAT E-CASH INDIVIDUAL AND CORPORATE PERPAID CARD Banking ChannelssBank Muscat electronic channels permit clients to entree their histories and execute assorted fiscal minutess. These channels comprise automated Teller machines ( ATM ) . call Centre. hard currency sedimentation machines ( CDM ) . cyberspace and nomadic banking. Standard atmosphere ATMs Access your history round the clock. Bank Muscat has Omanis biffest ATM web. The bank’s ATM are situated in commercial and residential country. gasoline make fulling station. airdrome. and other countries. which are handily accessible. Cash Deposits A sedimentation mechanism accept money. It counts the notes. gives you admittance for lodging hard currency in your history or any other client history in Bank Muscat. Bank Muscat clients can utilize this channel to give their usefulness measures and for Mobiles top up every bit good. Name Centre Behavior banking behaviour over the phone from anyplace and at anytime via a 24-hour user-friendly automatic service bill of fare. or talk to single bankers 24-7 every bit good as vacations. Internet BankingBank Muscat offers you with the agencies to transport out assorted banking minutess at the imperativeness of mouse. Available on 24 footing cyberspace banking licenses do the following 1-view histories. balances. statements 2-Pay public-service corporation measures. recognition card measures and instruction fees3-Mobile top up4-Transfer financess between ain histories5-Transfer money to India – Speed Transfer6-Make check book / demand bill of exchange petitions8-Report lost ATM cards9-Correspond withMOBILE BankingBank Muscat provides clients a agencies nomadic travelliy to make banking through nomadic banking channel. 1-Salary recognition2-ATMWithdrawal: Rial 50/-and above3-Point of sale transaction:75/-and above4-Cash sedimentation through Cash Deposit Machine: OMR 100/- and above 6-Loan delinquent7-Cheque Bounced Examples of cards in Bank Muscat Expat services:Bank Muscat Expat Services presents universe of fiscal consequence in Oman and in your place state. We offer am easy solution for all your fiscal demands at one counter. MONEY TRANSACTION AND REMITTANCEN Dial –a-DraftBank Muscat gives yet another suited service for clients by a tie-up with Oman and UAE Exchange Centre Co. LLC. This service is provided by our Call Centre. The client can inquire for a demand bill of exchange ( DD ) from the Call Centre and the petition is changed to acquire the DD sent to the donee in approximately 4 yearss clip Demand Draft in foreign currency is This a basic and low cost outgoing payment. DD is a cheaper to reassign money abroad. This service is besides really safe TTs ( Telegraphic transportation ) to another history Fast. dependable payment to planetary finish. Telegraphic Transfer is one of the fastest secure channels for reassigning money abroad Traveller’s ChequesBank Muscat releases and gets American Express Trave llers Cheques ( TCs ) through all subdivisions in USD. EUR and GBP currencies and in many denominations. TCs are secure. convenient manner to maintain safe your travel money while travel around the universe or around the state Money Transportation Now you do non hold to look for exchange houses when you have to reassign money to India. Bank Muscat offers you Speed Transfer. the first remittal services of its type in Oman. Payment Facilities Bill Payment and FacilitiesEasy Deposit Bill payments can assist us do payment for electricity. H2O. telephone. etc. Through the different bringing manner such us Bank Muscat drenches. call Canter. Internet banking. ATMS-there by supplying easy to the client. Safe Deposit cabinets Quality Policy Our Quality Policy is to accomplish and prolong a repute for quality in the national and international markets by offering merchandises and services that exceed the demands of our clients. We strive to stay the bank of first pick in all our merchandise and services. Towards this policy. our aims are: | Establishing and keeping a quality direction system in the Bank. based on international quality criterions. | | Continually reexamining our merchandises and services. feedback from employees ( internal clients ) and our clients to guarantee that there is continual betterment. | | Offering our clients first-class service. advanced merchandises and value-added banking while developing with them a reciprocally good association. | | Demonstrating vision. professionalism transparence and unity in the behavior of our concern and service. | | Achieving disciplined growing and sensible profitableness while runing on a sound fiscal base. | | Creating value for our stockholders. | | Encouraging. motivation and developing our human resources our most valuable plus and the basis of the Bank. | | Working towards the successful execution of authorities aims applicable to us. | | Striving towards and keeping a pre-eminent place in the bank | InterviewInterview with Ms: Najia Saif Harib ALShaili ( Deputy Director ) of Bank Muscat –AL Hamra Branch on: 20/9/2012 at: 12:30 Amani: How many subdivisions do you hold in Oman?Najia: About 134 subdivisions.Amani: Do you hold any subdivisions abroad?Najia: Yes we have in Saudi Arabia Kuwait India and Bahrain Amani: In which metropolis of Oman do you hold the most concentration of subdivisions? Najia: At capital country ( Muscat )Amani: What is the ratio of males to female employees in your country? Najia: 45 % mail % 55 femaleAmani: which section have the most figure of Exiles working? Najia: Information Technology DepartmentAmani: Which country of banking gives you the maximal net income? Najia: Loans and salvagingAmani: Do you give loans to pupils for higher surveies within Oman and abroad? What are the standards for these loans?Najia: Yes we give pupils loans to finish their higher instructionsStandards: 1 ) The pupils must convey commendation of surveies from the univer sity or college.2 ) Must his or her male parent wage transportation to the bank because he will be a warrant for the loan. Amani: Do you give loans for autos? What are the standards? Najia: Yes. the client can use for a auto loan ( sayyarati ) at any of bank Muscat subdivisions or auto franchises The bank will necessitate the undermentioned certification to be enclosed with the loan application: NID/Resident card transcript. passport transcript with visa page in instance of expartrials merely. salary certificate/salary assignment missive as applicable ( adverting your wage. terminal of service benefit and yoyr day of the month of employment ) . citation from the trader. You can avail of up to 80 % of the bill value of new auto. The maximal loan tenor offered is up to 72 months ( 6 old ages ) Amani: How rapidly do you react to client ailment? Najia: Equally shortly as possible. we assure the client that his /her job will be solved every bit shortly as possible. Some client ailments can be resolved with one visit or one phone call. Drawn-out issues should be tracked and reviewed to guarantee that advancement is being made and maintain the client informed about the advancement and job solution. Amani: What is your process of managing a client ailment? Najia: Through call centre Centre ( 24795555 ) and through FMS which are send the client complain to the subdivision. Amani: Do you hold a call Centre? How does it run? Najia: Yes the client can name the call Centre at anytime and from anyplace on ( 24795555 ) and follow the direction after content the call Centre material will reply all the questions such as information on Bankss merchandises. services and any other questions related to account balance. loans inside informations. issued checks position. fixed sedimentation involvement rates. currency exchange rates and etc. Amani: Is your client service staff bilingual? How do you better their linguistic communication accomplishments if need? Najia: Yes they must be. The bank ever sends the material courses to develop them about the best ways of communicating accomplishments. DecisionThe general uninterrupted growing in Oman has been consistent until 2012 and recognition enlargement is to rush up in this twelvemonth. The equity market which was optimistic was damaged earlier has shown good betterment so far. The equity markets in Oman are ready for the issue of IPOs or right issue. We can speak about Oman tell Telecommunications Company Volt A MSN Power and so on in this regard. Furthermore many Bankss are expected to take a portion shortly in the primary market to increase financess in the close hereafter for illustration: Bank Nizwa. AlIzz International Bank and so on. These programs are at different degrees of completion which the Capital Market Authority. The right clip and sum to be issued are being worked out. Contribution to these issues is been expected to be made largely by the Omanis ( families and establishments ) Other than some part from citizens of the GCC states other non –resident subscription may by every small as the planetary recovery continues to be show. Appetite for each issue would trust on the pricing of each issue. Same instances may be controlled by commercial Bankss. At the clip of subscription there is strong possibilities of backdown of bank financess to an of import Economic Research and statistics Dept six Bankss might be called to give loans to likely endorsers. If many instances are put together there might be some forces on the domestic liquidness at least for a period of clip till the returns come back to the banking system. The CMA can distribute the issue one time all the clip to maintain off from the frictional liquidness job in bank. Reference list Annual Report 2011. Financial reappraisal. p. g 84-88Banking in Oman ( 2004 ) [ Online ] . Available at: hypertext transfer protocol: //www. Photius. com/countries/oman/economy/oman_economy_banking. hypertext markup language. [ Accessed on 18/9/2012 ]Bank Muscat ( 2008 ) [ Online ] Available at: hypertext transfer protocol ; //www. bank Muscat. com [ Accessed on:29/9/2012 ] Bank Muscat merchandise A ; service See your domestic assistant and smile your concerns away Zeinah for today’s adult females The fastest manner to have your dream auto Everything from furniture to dally protected

Free Essays on Horkheimer And Adorno

Horkheimer and Adorno’s text , The Dialectic of enlightenment, is book of fragments, essays and asides and was assembled in unusual circumstances, allegedly following a conversation between Adorno and Horkheimer in their kitchen in New York. The main theme of the text is 'the self destruction of the Enlightenment', and the threat to social freedom that this entails. The first section of the book concentrates on two theses: myth is already Enlightenment; and Enlightenment reverts to mythology'. Another essay in this book is the one on the 'culture industry', and it is viewd by many as the most important article in this text. The final section of the text examines anti-Semitism as an example of how civilization can revert to barbarism. Adorno and Horkheimer want to suggest that irrational outbursts like this are inherent in the dominant form of rationality itself. In Dialectic of Enlightenment, the task Horkheimer and Adorno set themselves was nothing less than to discover why mankind, instead of entering into a truly human condition, is sinking into a new kind of barbarism. In the Dialectic, the history of domination is traced back to the ‘turning points’ of Western civilization. Horkheimer and Adorno were concerned to show how the rational domination of nature comes increasingly to win the day, in spite of all deviations and resistance, and integrate all human characteristics. The Authors of the Dialectic present a critical rather than constructive view of history. They do not recommend particular practices as correct and beneficial. Their work is motivated by an awareness of the ever present threat of domination and their philosophy of history attempts to break the grip of all closed systems of thought. It is conceived as a contribution to the undermining of all benefits that claim completeness. The Dialectic can be read at two different levels. At one level the notion of enlightenment is traced from Kant’s discussio... Free Essays on Horkheimer And Adorno Free Essays on Horkheimer And Adorno Horkheimer and Adorno’s text , The Dialectic of enlightenment, is book of fragments, essays and asides and was assembled in unusual circumstances, allegedly following a conversation between Adorno and Horkheimer in their kitchen in New York. The main theme of the text is 'the self destruction of the Enlightenment', and the threat to social freedom that this entails. The first section of the book concentrates on two theses: myth is already Enlightenment; and Enlightenment reverts to mythology'. Another essay in this book is the one on the 'culture industry', and it is viewd by many as the most important article in this text. The final section of the text examines anti-Semitism as an example of how civilization can revert to barbarism. Adorno and Horkheimer want to suggest that irrational outbursts like this are inherent in the dominant form of rationality itself. In Dialectic of Enlightenment, the task Horkheimer and Adorno set themselves was nothing less than to discover why mankind, instead of entering into a truly human condition, is sinking into a new kind of barbarism. In the Dialectic, the history of domination is traced back to the ‘turning points’ of Western civilization. Horkheimer and Adorno were concerned to show how the rational domination of nature comes increasingly to win the day, in spite of all deviations and resistance, and integrate all human characteristics. The Authors of the Dialectic present a critical rather than constructive view of history. They do not recommend particular practices as correct and beneficial. Their work is motivated by an awareness of the ever present threat of domination and their philosophy of history attempts to break the grip of all closed systems of thought. It is conceived as a contribution to the undermining of all benefits that claim completeness. The Dialectic can be read at two different levels. At one level the notion of enlightenment is traced from Kant’s discussio...